Bra shopping is the worst. I despise it even more than shopping for jeans. On a scale of being tarred and feathered to being covered in chocolate and letting Anthony Weiner lick me, bra shopping falls around being covered in paper cuts and jumping into a bathtub of lemon juice.
That is until Whitney invited me to join True&Co, a startup devoted to revolutionizing the way women shop for lingerie. I have to admit, I was pretty skeptical of buying bras online [or any type of clothing that I couldn’t buy from Zappos], but I decided to give it a shot. After all, they are following the Zappos shipping model. [Free shipping both ways is the best. If you don’t have it, it’s a deal breaker for me.]
Here’s how it works: you answer some questions about how your bras fit currently. Then, you pick three bras you’re interested in trying, and True&Co sends two they think you’ll like based on your answers. You keep the bras for a week or so, and send back the ones you don’t like. There is a $45 hold on your card once the products are shipped to you, but you only get charged for what you decide to keep. Awesome, right?